One bad experience can tarnish a brand’s reputation. That’s true of a product failure or poor customer experience. For organizations, how candidates are treated in the job application process also creates a feedback loop that can be positive or negative. A recent episode of the Transform Talent podcast outlined how organizations can minimize negativity for job applicants who don’t get hired, and even enhance their reputation through a thoughtful job process. Have a plan for non-hiresIn any hiring pool, up to 98% of those who apply aren’t going to be selected for the role. And the more popular the brand, the more people will likely apply and be disappointed. That means the vast majority of those who have touchpoints with your organizations will not hear what they want, or even have a lasting negative impression of your brand. Organizations can get out in front of this by preparing a communication plan with timeliness, respect and that values the intelligence of the applicant. Putting a plan in place to communicate with each applicant will help mitigate negative perceptions. Be responsive The biggest thing a company can do with candidates is simple: Be upfront. Companies create self-inflicted damage if they do not communicate with an applicant at all, especially if candidates spent hours applying. “Some of the worst stories is just candidates not getting any information," says Daniel Birkholm, CEO & Co-founder of candidate feedback platform Talenthub.io. “The least you can do as a company when a candidate applies for a job, is getting back to them.” Enhance the application process Organizations go a long way to make sure customers have a positive experience with their products, whether that’s building an easy-to-navigate website or providing quick responses to questions from customers. Job candidates are also potential (or current) customers, so putting the same care into the job applications process can also enhance (or detract) from a brand reputation. “Things from the ease of use when you apply to the transparency during the process, the expectations setting” are all important to candidate perceptions, says Birkholm. Provide VIP treatment to finalists The candidates that make it to the final round –– but just aren’t the right fit at the moment –– have the most potential affinity and fit for your organization. They may even come back to fill another role in the future. Because of this, these elevated candidates require even more personal treatment, which may include personal feedback. One company, for example, gave vouchers for shopping to all of its finalists, in recognition of the value and time they provided. For more strategies, read more in the ManpowerGroup Talent Solutions report Add to Cart: Candidates Are Consumers, Too. The report sheds light on how negative hiring experiences can change future purchasing decisions, as well as help employers more effectively attract and retain the best candidates.
How Job Candidates Shape an Organization’s Brand
How Online Gaming Attracts and Guides Younger Job Candidates
Attracting top talent, especially younger candidates, is an ongoing challenge for companies, in today’s fast-changing market. Employers are searching for the right fit, something that many are prioritizing over a specific set of hard skills while first-time job hunters may not know how their skills apply.One of the most effective ways for employers and candidates to learn more about each other is by gamifying recruitment. This enables employers to attract younger and more diverse candidates with a memorable recruitment experience while simultaneously allowing candidates to gain insight on how they might fit into a potential role.Here are some ways that online assessments, like gaming, can attract new candidates and help guide them on their career path.Evaluating for skills and fitGaming presents a creative way to showcase skills and knowledge to prospective employers through simple quizzes, thought-provoking scenarios, and unique forms of content. Simultaneously, organizations gain practical data that help them make informed hiring decisions within the framework of a unique experience that also boosts their brand – whether or not the candidate is hired. Companies who incorporate strong talent assessments up front, also have higher retention and increased productivity.ManpowerGroup recently developed a fun interactive assessment tool that enhances the overall candidate experience. Game to Work helps companies to engage with job seekers who may have a difficult job search due to lack of experience or who struggle to stand out in the applicant pool. The Shorty Award-winning campaign encourages candidates to emphasize gaming experience within their resumes and demonstrate vital workplace skills such as critical thinking and complex problem solving, which can be acquired through recreational gaming. Gaming also cultivates competencies like creativity and emotional intelligence that are increasing in value as machines perform routine tasks. 43% of employers say it is more difficult to teach the soft skills they are seeking.Looking beyond age and experienceFor job candidates previously overlooked due to youth and inexperience, online gaming can help them explore areas they thought they might not be qualified for.Magyar Telekom in Hungary, a subsidiary of Deutsche Telekom (the parent company of T-Mobile USA) used gamification to attract millennials and candidates with limited work experience for sales roles. These candidates usually don’t have much experience so their resumes couldn’t showcase their abilities. By removing resumes as a screening factor using Benchmark Games, Telekom evaluated candidates’ competencies such as goal orientation, endurance and problem-solving skills.The company noticed that some people who had been rejected because of their resumes were hired a year later because they scored really high on games – and then became high performers. Candidates hired through games reached 95% of the KPI levels of high performers just after three months.Game-to-Work similarly tapped into younger gamers with a Gaming Skills Translator that enables candidates to enter the specific games they play, their experience and skill level and the amount of time they spend gaming. It then translates the data into workplace skills that applicants can add to their resumes, helping them understand how their skills translate into real-world career paths.Salvatore Cammarata, a 27-year-old sales professional from France and avid gamer since 6-years-old, used the Gaming Skills Translator by encoding three of his favorite games – World of Warcraft, Final Fantasy and League of Legend. Through a relatable and engaging experience, he discovered a variety of soft skills that helped him reimagine his career possibilities, ultimately leaving sales to train for a developer position. “This tool is a good springboard for young people looking for a job to help them become more aware of their abilities,” he said. Fostering continuous learningAn individual’s learning quotient (LQ) helps determine their workplace success over time and gaming helps the brain create better cognitive models, making it easier to predict and react to new situations. Assessments like ManpowerGroup’s Learnability Quotient (LQ) help people identify their learning style and offer feedback on how to keep developing their skills and employability.“Gaming fosters the skills of continuous learning and the ability to adapt one’s skill set is increasingly critical as people adjust to the ever-changing landscape of work,” said Luca Giovannini, V.P. Global Innovation and Analytics, ManpowerGroup.Creating more engaging assessmentsGoogle learned early with its famous billboard mathematical riddle, that using appealing gaming techniques to assess talent can reap major rewards. Assessments like ManpowerGroup’s Game to Work, not only attract candidates with creative content, they also offer quantifiable data to help employers identify talent who are well-suited to the organization. They also provide younger candidates with a personalized guide to understanding their own interests and work preferences.SkillsInSight is another assessment tool that engages candidates with a 10-minute cognitive game that helps determine likeability, ability and drive.It also provides immediate feedback that supports talent decisions, aligns capabilities and potential for filling a company’s gaps. These data-based insights can help provide workplace advice for talent and indicate a good match for employers.Online tools like Game to Work and SkillsInSight offer a fun way to put individuals at ease which ultimately makes for a more accurate assessment of their potential fit for an employer. Enthusiastic and skilled gamers have developed a wide set of skills needed to thrive, including communication, reasoning, and collaboration. These soft skills are just as important as quantifiable skills that are typically learned in the classroom, such as math, literacy, and computer proficiencies.Download a free whitepaper Game to Work: How Gamers Are Developing the Soft Skills Employers Need for more examples and insights. To learn more about ManpowerGroup’s data assessment capabilities for candidate recruiting, visit Talent Solutions.References Recruiting a Competitive Workforce: Should Needed Skills be Built or Bought?, ManpowerGroup https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-views/documents/effective-talent-assessments.pdf https://go.manpowergroup.com/game2work Humans Wanted: Robots Need You ManpowerGroup, 2019 https://resources.workable.com/stories-and-insights/gamification-in-recruiting-effectiveness https://www.lecho.be/economie-politique/belgique/general/le-gaming-le-yoga-le-running-boosters-de-cv/10302650.html https://manpowergroup.com/workforce-insights/expertise/learnability-quotient https://www.pnas.org/content/111/47/16961
How to Start a New Job Remotely
The global economy is starting to see news of recovery, with hiring intentions improving since last quarter in 37 of 43 countries. Better-than-anticipated data shows a recovery on the right track, and ManpowerGroup is seeing employers hiring in the key areas. These newly added jobs, while much of the economy remains working from home, means that onboarding looks different these days without the traditional face-to-face meet and greets. But the same principles that help people get comfortable in a new role still apply. Here are ways to start a new job during the time of working from home. Learn how your team communicates Teams. Slack. Zoom. Conference calls. Mac or PC or phone. Email or Instant Messaging. The list goes on for ways to communicate, both in person and virtually, and each team and manager has a different preferred process. When starting in a new role, make sure to get clarity with your manager about how and when your new team communicates, and understand any technology that you may need to download, order or upgrade in order to stay in the loop and fit with company norms and expectations. Pay close attention to cultureAbsorb all the details, norms and routines around you. This is especially important if work is being done remotely and there is less opportunity for in-person interactions. Really hear what the other person is saying, instead of formulating your response. Ask for clarification to avoid misunderstandings. The person speaking to you should be the most important person. Don’t multitask. This means that if you are speaking to someone on the phone or in a virtual meeting, give it your full attention instead of multitasking. Join social groups at work Think beyond the professional setting and get creative to make bonds with new teammates. If the only time you interact with colleagues is on projects and conference calls in meetings, it’s going to be hard to build friendships. Instead, carve out niches for friendship at work by joining social groups, which can also take the form of Teams/ Zoom happy hours, Business Resource Groups, Facebook groups for hobbies and other shared interests. Finally, give the onboarding process even more time and attention than necessary in an in-person environment. Expect to slowly adapt to culture, understand routine and feel like a part of the workplace, but on a longer schedule. Be deliberate and the same outcomes will arrive.
Actions Businesses Must Take to Become Diverse and Inclusive
A commitment to diversity and inclusion takes deliberate steps beyond willingness and words. For many years, hiring and maintaining a diverse workforce has become a moral imperative for businesses. Now it’s also an economic necessity as businesses face a record high global talent shortage. In today’s war for talent, the strongest businesses will also be the most diverse and inclusive. Fostering a diverse workforce takes more than words and a willingness to grow. It takes deliberate actions and a strategy from business leaders. Below are steps that businesses can take to become more inclusive now and into the future. Use assessment for hiring and promoting The traditional ways of building and promoting a workforce based on gut instincts can be riddled with unconscious bias. A more equitable way to level the playing field is to assess candidates with data. “Science-based assessments are the most accurate and reliable tool for placing the right person in the right job,” says Dr. Tomas Chamorro-Premuzic Chief Talent Scientist at ManpowerGroup. “As well as testing technical skills, assessments measure human strengths that are critical predictors of success such as how rewarding someone is to deal with, their ability to do the job and their willingness to work hard.” Businesses have a long way to go on this front, with only 49% of workers globally have been assessed, according to ManpowerGroup research, Closing the Skills Gap: Know What Workers Want. Furthermore, 81% of those who have been assessed report higher job satisfaction versus 65% of those who have not. Offer schedule flexibility For hiring and promoting women into leadership, this is especially key. Workers want flexibility — and that means all things to all women and men. This can mean nontraditional work hours with flexible start and end times that counter the rush hour, options to Work from Home (WFH) or Work from Wherever (WFW), condensed four-day work weeks or five-hour workdays that peak productivity and preserve the weekend, and parental leave that balances family and care and can be worth more than pay. Especially in the digital age, work can get done in so many ways. Productivity beats presenteeism. Businesses can attract top talent by asking what type of schedule works best for them. Provide training for growth The next generation of leaders are already in the workforce. But are businesses training and preparing to create more diversity at the top of their organizations? By 2050, there will be no racial or ethnic majority in the United States—diversity will be the norm. If an organization wants to be competitive in this landscape 30 years from now, they need to start thinking about creating a more inclusive culture through mentorship programs, hiring beyond traditional talent pools and widening their pipelines, and preparing for the new future of jobs. Click here for more resources on diversity and inclusion.
How to Become Creators of Talent
As organizations' skills needs shift faster than ever before, especially as trends like digitization accelerate, they need refreshed talent and workforce development strategies to attract, develop, engage and retain the best talent in this next phase of the Skills Revolution.This transformation, however, can be turbulent –– or it can be guided with expertise and strategy. According to newly-released ManpowerGroup research.Skills Revolution Reboot: The 3R’s--Renew, Reskill, Redeploy, becoming a creator of talent by proactively upskilling/reskilling talent to be available when and where needed reduces risk and paves the way for sustainable growth.Assessing potentialBuilding talent starts with first assessing potential. Assessments like ManpowerGroup’s proprietary SkillsInSight™ help people identify their strengths and work preferences and help organizations to predict an individual’s likely fit for the role. It also compiles aggregate data that makes it possible to predict who will be more likely to acquire new skills in the future. Assessment + data + analytics = insight that supports talent decisions, reduces talent acquisition costs and improves employee mobility by aligning their capabilities and potential to the organization’s skills gaps.Creating a career roadmapCompanies need a clear roadmap when it comes to their strategy and individuals need clear guidance. ManpowerGroup’s MyPath program helps progress talent from one role to the next, from declining industries to growth sectors and closing the skills gap. ManpowerGroup talent agents are experts in assessment, coaching and data-driven recruitment and provide candidates with personalized guidance to develop for future roles. These services provide pathways in growth sectors such as IT, finance, advanced manufacturing, sales and logistics.Coaching supportIt doesn’t matter if workers are blue collar, white collar, new collar – all will need to develop the skills they need for the future of work. Personalized coaching support through RightCoach and RightMap - an AI-powered assessment, skills analysis and matching technology – can help meet workers where they are and help transition to their next phase. With RightMap coaching, 85% of employees felt more motivated to take on additional challenges in their role.Teaching new skillsIn growth sectors like technology, talent is scarce because skills are so new. The most innovative organizations are partnering to become creators of talent, sourcing the people who can learn and developing the skills they need. For example, Experis Tech Academy works with a broad range of clients, technical schools and universities to design curriculum for learners that can be applied on the job even before the learning is complete. With industry experience combined with workforce expertise we are defining future skills requirements, identifying current gaps and mapping skills to potential career paths.For many companies, this future is unchartered territory, which is why these solutions are available to help organizations acquire the skills they need and individuals to develop the skills employers are looking for in-demand talent that’s needed in today’s rapidly-changing environment. Download the Skills Revolution Reboot: The 3R’s--Renew, Reskill, Redeploy reportfor more insights, including a roadmap of solutions to help organizations attract, develop, engage and retain the best talent in this next phase of the Skills Revolution.
Supporting Workers Transitioning to New Work Life
Any type of big change can cause stress, especially if it’s a disruption in our normal routine at work. After a year where many people transitioned to remote work, now many organizations are gearing up to again make major changes –– whether that’s returning to offices, instituting formal flexible work arrangements or even making remote work permanent. And, according to a recent Forbes article, half of the U.S workforce is under stress. Here are ways businesses can help employees manage the stress associated with these transitions.Understand work's impact on mental health The same Forbes article references a disturbing finding from a research study on mental health: 55% of the respondents reported that Covid-19 has had a negative impact on their mental health. This is not good news, especially since organizations today acknowledge a profound connection between an individual’s work life and their mental health. Organizations that support their employees not only improve employee engagement, but also increase workforce productivity. Foster open dialogue A lot can change in a year, so make sure that managers have open conversations with their team about what they want going forward for career development, work arrangements and work-life balance. At different stages in people’s lives, they can work longer or shorter hours, take on more or less responsibility, or need more flexible hours. Rather than assume, check in with career conversations, encourage them to assess their needs and truly listen. Re-create connection If a team has been working remotely for a year, some colleagues may feel disconnected from each other. To reverse the social distancing of the past year, managers can encourage connecting beyond the usual project meetings and emails by planning for social outings when it is safe to do so again as well as taking action on othertips to help combat burnout. Transparent and frequent communication Finally, when stress and uncertainty are on the rise, transparent and frequent communication on future plans, timelines and processes will help create peace of mind and even mitigate rumors. Good leaders will involve their teams in the discussions of how best to move forward through actions such as employee surveys and focus groups. While the uncertainty of what the post COVID work world will look like can create stress, organizations can take tangible steps to support their workers and keep workforce productivity going strong.